conversation with McLuhan and I don’t recall being present when anyone else actually had a conversation. Mostly you listened, let him play this tape out that he had in his mind. And of course, it was always fascinating. Even when you asked him questions you had the feeling that though he always seemed to be answering your question, he was just going on with the tape. No one I knew ever really resented that; we considered it a privilege to be present so we could listen and watch the tape unwind itself. Q: What probe or idea stands out the most for